Kraft Mac&Cheese
You know you love it
When a homeless man with a golden voice turned up on the news, we
thought we could help. Like, immediately. So we flew to his hometown of Columbus, Ohio, found Ted, offered him a contract, recorded, mixed, and aired his first KMC commercial as the official voice of Kraft Mac & Cheese. In less than 24 hours, Ted was off the streets and working on getting his life back.
It was a great story, but it felt even better to make it happen.
He remained the voice of the brand for years. Ted Williams Fight Hunger won a Titanium Lion at Cannes. Karma is an amazing thing.