JetBlue
To build awareness of JetBlue’s new vacation package brand JetBlue Getaways, we created
Get Away With It. The first-ever online game show featuring a real set that contestants could appear live on from home, or anywhere. A perfect fit for
a brand that hangs its hat on putting people first. We gave real people a chance to win real JetBlue Getaways vacation packages.
The show was broadcast live from a set in New York City. But anybody with internet access or a smartphone could tune in. Contestants were streamed in on plasma screens to compete against one another and answer trivia questions about travel and JetBlue Getaways consumer benefits. The show went live on June 18th, with 5 episodes a day for a week. 25 real, live game shows.
“Getaway With It” game show
Every election, millions of people say the same thing. “If my candidate doesn’t win, I’m leaving the country.” This time, JetBlue is giving people the chance to make good on their word by offering them a free ticket out of the country. The campaign was fully integrated with TV, radio, digital, events, JetBlue social, and in-flight videos.
